Data mining is a powerful technique for extracting valuable insights and patterns from large datasets. When applied strategically, data mining can offer several benefits to small businesses. Here are some of the most beneficial strategies for small businesses to consider when it comes to data mining:
Customer Segmentation:
Use data mining to segment your customer base based on demographics, behavior, purchase history, and other relevant factors. This allows you to tailor marketing campaigns and products/services to specific customer groups, improving targeting and personalization
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